Isolation

Isolation, the process or fact of isolating or being isolated can be a very scary ideal. Yet it can be a very exciting matter, full of blood rush, can cause much excitement for you to live a year in a minute. The red colour overlay represents that, and the tracking of the letters represents that separation; the separation from society, the separation from a team. Isolation is a very dangerous play in basketball. It is when players go one on one with each other, and forget that basketball is a team game. This is most often used when there is a mismatch, or if one player has a clear advantage over the other, such as height. The Cap height of "I" is the longest in the word isolation, and located on the edge of the image. The I is the imaginary "I" in team, and it also holds the ball as well. The ball also represents that separation of "I" from the rest of the word.

The "SOLA" of isolation would be closer in in terms of tracking, as it represents the useless screen. "I" will not use the screen, but will rather take the clear lane to the basket, indicated by the negative space in the left corner. "SOLA" is also positioned diagonally to affect the speed of which isolation is said in the readers mind. In basketball, isolation is commonly shortened to "iso" so the "lation" is left out. Also in basketball, on of the most notorious ways to beat a defender to the rim is a change of speed; meaning you advance the ball slowly, and catch the defender of guard with the sudden motion towards the rim. Thus the Isolation is in a curve to try and achieve that idea. Many people think of isolation in many different ways. It could be scientific, isolating a matter in a homogenous mixture. It could be for for the hermit lifestyle. However when I hear isolation, I think of basketball.